Archive for February, 2010

An Year of Growth

Saturday, February 27th, 2010

Ital-lenti, the Italian company specialized in the field of ophthalmic lenses, faced a positive balance of trade in the first 9 months of 2009.
“We are really satisfied about a result which witnesses our improvement in the ophthalmic field, where we gained a new slice of the market – the company management, with the Polzotto family at the top, stated–
Two are the strategically winning choices made by the company: first of all, a policy of alliances and partnerships with well-known companies trading with frames and solar filters, above all in the sports world, which addressed to Ital-lenti as a unique and reliable supplier; then, a close and direct realtionship with opticians, thanks to dedicated marketing initiatives which allowed our company to attract new clients and put into evidence such values as precision, promptness and expertise”.

Found in Professional Optometry, September 2009

Eye Test with Autorefractor

Monday, February 22nd, 2010

autorefractor

THE QUESTION

How is it called the tool which evaluates the visual defect and how does it work? How come its outcome does not correspond to the ultimate correction?

THE ANSWER

This tool is called AUTOREFRACTOR and can be used to:

  • spot corneal curvatures (bending ray) and corneal astigmatism.
  • carry out instrumental evaluation of the visual defect without the Patient’s participation. (”Objective” determination of visual defect).
  • spot the residual visual defect after adaptation to contact lenses (both soft and hard ones).

FINAL CONSIDERATION
The ophthalmologist usually does not prescribe the same correction as the one found out by this “tool” because it carries out an “instrumental” evaluation.
In order to reach the proper correction, it is necessary to take into account also a “subjective” evaluation, which is made up of a variety of factors.

Hello Kitty: New License for Polaroid Eyewear

Wednesday, February 17th, 2010

Polaroid Eyewear, division of the international group StyleMark, signed a license agreement with Sanrio GmbH, owner of the brand Hello Kitty, to launch the new Hello Kitty Eyewear all over Europe, Mid-East and Africa.
Premium Hello Kitty Sunglasses Collection is made up of cool, bright frames, with high-quality polarized lenses Polaroid.
The collection will be available at the best opticians’ between late November and early December.
Jerry Dreifuss, Global Marketing Manager for Polaroid Eyewear, stated:
“We are enthusiastic about the new partnership with Sanrio. Hello Kitty is a really funny brand, which will enhance our international brand portfolio”.
According to Stefano Mastropietro, Manager of Sanrio International Licenses, “Thanks to its extensive experience in the eyewear field and lenses technology and its wide delivery net, Polaroid Eyewear is the perfect partner for this new collection”.

P.O. Professional Optometry, September 2009

Luxury Eyewear with the Label “Made-in-China”

Friday, February 12th, 2010

Made-in-China eyewear

THE QUESTION

The customer’s doubt is legitimate: why can the same model have two different origins? Is it “normal” or is there a fraud?
Our clients ask often how it is possible that, given a certain luxury item, it may have two different manufacturing proveniences.
A client, in particular, states that he bought the same well-known Rayban model in two different shops and one item was characterized by the label ‘Made in Italy’, while the other was ‘made in China’.

THE ANSWER

To answer the above-mentioned question, it is sufficient to tell a brief history of Ray Ban eyewear.

-In the beginning, Ray Ban’s owner was Bausch & Lomb

-Later, such brand was purchased by Luxottica, which started manufacturing it in Italy (this is the reason for the label “made in Italy”).

-During the last years, it seems that Luxottica brands (Ray Ban included) have been produced not only in Italy, but also in China (that’s why the label “made in China”)

FINAL CONSIDERATION

Unless the brand is faked (which is possible), a pair of glasses coming from China is absolutely “normal”.

The Dangers of UV Rays at Mountain

Sunday, February 7th, 2010

According to a research study carried out by Ipsos Health for Transitions Optical, the American company leader in the field of photocromic lenses, Italian people are totally uninformed about the possible consequences of exposure to sun rays and about 20% of them think that sunglasses are harmful to the eyes! But opticians well know that what is harmful to the eyes is something else, like neglecting to protect the eyes and their outiline at mountain also during gray and cloudy days. UV radiations, in fact, are always present and 80% of rays succeed in passing through the clouds.
Besides, snow is able to reflect 80% of sun rays, unlike grass, which reflects just 10%. Every 100 meters in height the UV rays undergo an intensity increase of 6% to 8% and, at high altitudes, even of 12%. It is useful to remind that a Ultraviolet excess can cause damages to the crystalline, which become more and more serious as one gets older.

Found in Optical, January 2008

New Prescription Glasses: I cannot see well!

Tuesday, February 2nd, 2010

how to adapt to new prescription glassesTHE FACT

It is not uncommon that something like this may occur:

  • The patient has “old glasses” thanks to which he sees very well with both eyes. For some reasons he has to replace these glasses.
  • The patient has also contact lenses with which he reaches a “good vision” with both eyes.
  • The patient states that he has some troubles with the new glasses (he does not see “anything” with the left eye).

At this point the patient addresses the optician who made the new glasses to “understand” the cause of the problem.

So far, nothing extraordinary; three are the possible causes:

1.The lens is faulty

2.The lens is “wrong”; which means that its characteristics are not appropriate for the problem in question.

3.The lens is right but it is not properly fitted (and this is the most likely cause).

THE SOLUTION

In all of the cases, it is the optician’s duty (as far as he is serious and professionally correct) to change the lens in question FREE OF CHARGE and put the patient in the best possible conditions.

THE OPTICIAN’S ANSWER

What left us taken aback is the optician’s answer: “…you got accustomed to a wrong lens, now you will have to get accustomed to the new lens…!!!!!”.

OUR CONSIDERATIONS

To us, this answer is weird; this “gentleman” should only replace that lens and stop telling stupid things, as well as apologize with the patient.
Moreover, we would like to congratulate with this patient, who carried out a research study which might have “enlightened” the optician’s mind; we would prefer to think that the answer stemmed from ignorance rather than from a willingness to deceive (also economically) the patient.

OUR ADVICE

We suggest this patient address to one of the many professionally correct and technically prepared opticians he can find in Italy.