Ital-lenti, the Italian company specialized in the field of ophthalmic lenses, faced a positive balance of trade in the first 9 months of 2009.
“We are really satisfied about a result which witnesses our improvement in the ophthalmic field, where we gained a new slice of the market – the company management, with the Polzotto family at the top, stated–
Two are the strategically winning choices made by the company: first of all, a policy of alliances and partnerships with well-known companies trading with frames and solar filters, above all in the sports world, which addressed to Ital-lenti as a unique and reliable supplier; then, a close and direct realtionship with opticians, thanks to dedicated marketing initiatives which allowed our company to attract new clients and put into evidence such values as precision, promptness and expertise”.
Found in Professional Optometry, September 2009


THE FACT