Archive for July, 2008

Which new sport disciplines demand the attention of the final customer buying technical frames?

Wednesday, July 30th, 2008

Glasses and sport
Carrera and Smith by Safilo
The attention of the public towards sport disciplines follows the success of national athletes: Valentino Rossi on motorcycles, the Ferrari in Formula1 or the national italian rugby team. There are also tradional italian sports such as soccer, ski and bike racing. The acquisition of technical glasses is inspired by these outdoor sports. In particular for bike racing, there is a strong requirement for products specific for mountain and road bikes. Carrera has developed some technical products that support the athletes in itheir performance.

Fila by De Rigo
The final consumers that that continue to be attracted to buy technical glasses, in the majority men between 30 and 50 years of age, practice traditional sports: running, cycling, ski, mountain bike, hunting, sailing and alpinism. A phenomenon apart is the snowboard: the customer is normally younger, 15-30 years of age and prefers to use ski masks.

Bollé
Sports are emerging where glasses have a fundamental importance, especially as protection VTT (descent in montain bike), sailing, golf, tracking.

Which is the product of our brand for the next winter season?

Carrera and Smith by Safilo
For Smith the new ski helmets: for the first time the brand presents technical snowboard helmets. The highest model is the Variant, which can be used also in the street version, simply removing the internal padding. For what concerns Carrera, the ski mask Chiodo Sph presents innovative charatteristics, especially the spheric shape of the lenses that allow to see much better and to protect the eyes from the blinding snow.

Fila by De Rigo
The SF 8707 model is in plastic, with a thin and wrapping frame. The lenses of CR39 of a rectangular shape dalla montatura sottile e avvolgente. Le lenti in CR39 di forma rettangolare protect the eyes while practicing sport. The temples of a very flexible triangular designalr guarantee the adherence, while the comfort and practicallity guarantee by the lightness and sturdyness of the employed materials. Besides the traditional black there are 3 versions in the colours: grey/orange, olive/red and blue/silver. The logo, enclosed in a small rectangular detail, is located in the initial part of the temple, thin and impercetptible, while the terminal recall the logo with the 3 small bars.

Bollé
Traverse, technological and innovative, is the sunglasses that can be transformed into a skimask in 5 seconds removing the temples and applying a strap, with the new bi-toric lenses that remove the visual aberrations.

Puma by Charmant
Visor PU15041: sunglasses that transmit masculinity and dynamic energy; large temples on which the logo is applied and rubber terminals for a perfect metropolitan look.

Source: b2beyesmagazine of September 2007

When glasses race on four (or two) wheels…. 6/6

Sunday, July 27th, 2008

Sportive glasses

MOMO DESIGN
1.It has a strong emotional imprinting. Technology, style, design but also passionç powerful, visceral, explosive. Momodesign draws from the world of motors, from the myth and mithology linked to it and at the same time it offers an original profile, fruit of an widened know how, of a flexible vision this is its power.
2.Momodesign is known and appreciated all over the world. Our philosophy is to interpret the brand, create a dialectic relation with our customers, chosing a company that marries our world, known and recognized internationally.
3.We think that the optician has always an important role, independent of the power of the brand. The customer service today has transformed itself in consultancy by a personal trainer or shopper. The relation of trust between the optician and the final customer is important for the optician and the supplying company.

Source b2eyes magazine 07/2007.
Related article: When glasses race on four (or two) wheels…. 5/6

Brief history of the determination of the cornea’s shape (9/9)

Thursday, July 24th, 2008

History of the cornea

Westheiner (1965) describes a method to measure the curvature of the cornea based on scanning rotating a cube of leucite. The time between the two readings recorded on an oscilloscopic screen are functions of the radius of the curvature. Ludlam e Witteberg (1966) compare all methods proposed till now and summarize the situation in 4 points:


  • the corneal surface is convex and aspheric
  • the surface is continuous so that also the mathematical expression is continuous
  • the maximum curvature at the top tends to reduce towards the edge, till the pre-limbarian areas
  • the intersection of the cornea is not circular

Comparing the techniques based and those not based on reflection, one can conclude that the photokeratoscopy presents less errors.
At the end they examine the theories for the acquisition and analysis of the photo-kerato-scopic data.

Millodot (1969) sustains that the cornea is spheric in an area of 4 mm of diameter. Outside this region, the cornea flattens towards the outside, reducing the aspheric aberration of the eye. When applying a contact lens, the anterior surface of the cornea is replaced by the lens, increasing significantly the spheric aberration.
Comparing the effects of glasses and contactlenses, aspheric surfaces are proposed for the latter.
El Hage (1970-1972) proposes a modified version of the photo-keratoscope, where, using a sequence of rings, the exposure time is limited to 0.01 sec., obtaining an excellent precision.
Lotmar (1971) proposes a model of the eye in which the surface of the cornea consists of aspheric surfaces with a rotational symmetry.
Millodot and Lamont (1974) consider the effect of a spheric contactlens and find that it does not change the peripheral astigmatism.

CONCLUSION
We terminate here this historical revision from a birds eye view. The cornea has caused a lot of work and thoughts for more than 2 centuries and now still many questions remain unanswered. We have to understand that it is difficult to understand how the cornea is made and justify its complex role in the functioning of the eye.

Source Luce e Immagini, by Prof. Sergio Villani and Prof. Luigi Santalucia.
Related article: Brief history of the determination of the cornea’s shape (8/9)

Sonorous glasses reduce the loss of equilibrium

Monday, July 21st, 2008

Sonorous glasses
Canadian researchers have created a prototype of glasses that avoid the loss of equilibrium, sometimes caused by progressive lenses worn by elderly persons.
Jocelyn Faubert, professor of the Ecole d’Optométrie of Montréal, has discovered that persons with an unstable equilibrium conserved a better equilibrium when they listen to “white noise”. It is a uniform sound like the hissing of the TV or the sound of waves. He has demonstrated that this type of noise enhances the perception of contrasts and also the tactile sensation. Jocelyn Faubert has therefore fixed a receiver on a frame that diffuses white sound and is now designing the equipment to integrate this device. According to his research, glasses that produce a uniform vibration could have the same property. The effectiveness of this other method remains to be seen, he declares.

Source b2eyesmagazine di September 2007

When glasses race on four (or two) wheels…. 5/6

Friday, July 18th, 2008

Jaguar sport glasses

JAGUAR
1.Our company directs its attention to collections with levels of quality, technological, innovation and style. Our experience is always directed to specific parameters of the glasses, to the contents of the object. The value of the Jaguar brand interprets technological concepts, of innovation, high-quality materials, sportive style and simultaneously it coniugates well with the glasses collection, in titanium, gold and other high-quality materials.
We have organized a presentation together with the new car models in April and the public has appreciated the Jaguar glasses, as an accessory. In substance, the brand has a value for the appassionates of the car while it has no value for the optician.
2.The commercial position of Vega is in an area of concepts, we worked in the context of conflicts: we are asked to produce glasses of quality with a innovative contents; it is not the brand that makes the difference..
3.We strongly believe that the role of the optician must always be fundamental. The brand should never win from the optician’s professionality. The optician must give advice, suggesting the best frame and not limit himself to the presentor of brands.

Source b2eyes magazine 07/2007.

Related article: When glasses race on four (or two) wheels…. 4/6

Brief history of the determination of the cornea’s shape (8/9)

Tuesday, July 15th, 2008

History of the cornea 8
Reynolds (1959) studied the corneal profile using a keratoscope and entrusting the data retrieved from the photographic images, producing a total picture. In particular, the corneal temperature and the hour of the day influence the curvature of the periphery more than the central area.
A new method of topographic examination has been proposed by Bonnet e Crocet (1960).
It is a modification of the Zeiss ophtalmeter which allows to measure a large area of the cornea.
Fry (1961) considered the cornea like a conical surfacea with a spherical central part.
Grovenor (1961) proposed a modification to the existing keratometers and performed studies on a large population. It results, on average:


  • a diameter of the optic cap of 5mm
  • a decenterment of the optic cap of 0.5mm at the temple side and non vertically
  • a general flattening of D (from 1,5 to 7 D) upwards and from 2 to 7 D downwards

Knoll (1961) modifies the keratoscope using as object a cylindric surface with a series of 11 rings. The precision of the measurement is of +0.2mm. The eyes are subdivided in 4 groups, according to the symmetry and the speed of flattening.
Noto (1961), using the peripheral ophtalmometer with variable fixtures demonstrates that the shape of the cornea is elloissoidical.
Westheimer (1961) demonstrates that the application of a contact lens, able to correct the aberrations of the eye, requires a profound knowledge of the cornea.
Bonnet e Cochet (1962) perfection the stereo-photogrammetric method.
Fincham (1961) proposes a modification to the Drysdale technique based on a system of collimation.
Francis (1962) sustains that the shape of the central part of the cornea, of 3 mm, is spherical.
Mandell (1962), theorizes on the reconstruction of the shape of the cornea, strating with data gathered in a number of points, is in favor of the ellipsoide shape.

Stone (1962) examines the limitations and methods that are used correctly to measure the corneal curvature. For example, a string of 7.5 mm is necessary to measure a radius of 7.5 mm with a precision of +1 mm.
Jenkins (1963) discusses the aberrations of the cornea and the entire eye, admitting that they cornea is spherical and considering pupils of various diameters. In particular, he considers the spherical aberration and the “false astigmatism” and considers also the role of the posterior surface of the cornea.
Bennet (1964) proposes a direct measurement of the curvature of the radius of the cornea, using a modified version of the Drysdale method and reduces the number of “readings” simultaneously.
Source Luce e Immagini, by Prof. Sergio Villani and Prof. Luigi Santalucia.
Related article: Brief history of the determination of the cornea’s shape (7/9)

Personalities in Colours (3/3)

Saturday, July 12th, 2008

Personalities in Colours
Blue Personality
They love to keep situation under control. They are result minded and think of new opportunities.
They accept new challenges with pleasure, often risky, they establish objectives and work intensely to reach them. Keeping the situation under control is fundamental for the blue personalities. They are often chosen as leaders and hate the rules that are established by others, preferring to give their own mark. From the position of force, the directors see the strategic advantages and coordinate the actions to beat the coompetition. They tend to work hard and intensely. They show a lot of inititiative, are excellent leaders, assertive and direct.

Personalità gialla
They know the important persons. They love to talk with anybody, of anything at any time. Lively, energetic, spontaneous, they love to amuse themselves in anything they do. They are excellent communicators and can be very convincing. The presenters give the impression to be people of success. They love variety, are curious and sometimes impulsive. They don;t want to be tied up with a single thing and lose interest when a project is started up. They attract people with naturality. Creates trusting relations, people confide themselves easily with them. They feel good when they are the center of attention.

Red Personality
They care for people and are liked by everybody. The become experts in their field and are sought after for their suggestions and experties. They are extremely available, sometimes excessively. The mediators have the ability to have everybody feel relaxed. Though loving people they are generally reserved in their style of communication. They hate ostentation and are often considered “flat” as presentors. The mediator leaders instill confidence in their collaborators. Patient, accurate, tollerant, the leaders and their collaborators can move a mountain, a piece at the time.

Green personality
They are precise, accurate, tactical, hard workers. They are expert in the analysis and solutions of problems. They respect the rules and think accirately and slowly, evaluating almost everything and everybody. The strategists hate to make mistakes and to be wrong. Their position is always clear because they are clear and diplomatic communicators. They tend to be perfectionists considering all details. They are very good in the practical/operative application fundamental in each project. They don’t stop until the project is completed.

Related article: Personalità a colori 1/2.
A cura di Francesca Bianchi, fonte b2beyesmagazine del 17 Ottobre 2007

When glasses race on four (or two) wheels…. 4/6

Wednesday, July 9th, 2008

Porsche glassesPORSCHE DESIGN
1.The fascination for the Porsche Design brand is linked to the fascination of motors: the designer of the glasses, in fact, is Ferdinand Porsche, the same person who designed the Porsche 911. There are details of the frame, like the hinges, screws are taken from the Porsche cars. That is not true for all brands that take the name of cars.
2.After Germany, Italy is the largest market for Porsche Design glasses. The positioning of these frames is medium/high and turns to opticians who like cars and especially Porsche cars and therefore appreciate glasses of this brand.
Till a while ago sunglasses were en vogue but now sunglasses and eyeglasses divide the market equally. The eyeglasses market has grown due to the quality of the materials, research of the design and the fact that the solution for the mounting of ophtalmic lenses are studied before the frame is designed.
3.The optician must love this type of glasses, understand them. If he does, we have a customer who orders significant quantities. We have started a incentives program for the most loyal opticians that combine the frames with accessories of the same brand like watches and suitcases. Shortly, but already well received, we started a program in Italy to promote a reading tool, i.e., Porsche Design glasses Rodenstock lenses, combined with a writing toold, that us a pen of the same brand made by Faber Castel. The synergy with the Rodenstock lenses, is now present on all Porsche Design sunglasses and on some sun/eyeglasses.

Source b2eyes magazine 07/2007.
Related article: When glasses race on four (or two) wheels…. 3/6

Porsche glasses catalogue

Brief history of the determination of the cornea’s shape (7/9)

Sunday, July 6th, 2008

History of the cornea 7
Returning to the determination of the shape of the cornea, Lenoble (1922) photographed the reflected images and thus deduced the position of the meridian line.
In 1953, Dudragne measured on a large scale (10,000 normal eyes and aphacics, that showed a post-surgery astigmatism of 2.5 diopters). He concluded that the cornea is not an elipsoide nor a limbus, and that deviations can also reach the 30 diopters.
Fincham (1953) perfected the photokeratoscope, naming it reflectgraph, succeeding also to photograph a corneal area of 7 mm. Ivanoff (1953) proposed a model of the eye with a spheric cornea around its backward pole.
Lenoble and Salomon (1953) determined the shape of the cornea with a graphical integration of the elements supplied by the images from the incandescent lamps, situated on the arch centered on the cornea, orientable on the various meridians.
Bier (1956) asserted that the optic cap of the cornea extends from 4 to 6 mm and is surrounded by a negative depression..
Meanwhile, contact lenses start to be sold on a large scale. Bier (1956-1957) : the cornea has an optical cap of 4 to 6 mm, a bit decentralized towards the nose and upwards, surrounded by a negative depression that outwards assumes a positive curvature. Furthermore, there is a general flattening of the nasal half.
Nordensen (1956) describes the cornea as a asymmetric catenary while Mandell (1959) describes it as a hyperbole.
Knoll, Stenson e Weeks (1957) improve the disc that is reflected by the cornea and in order to improve the area of the optic cap they use and aperture of f/11, thus producing an increase of depth.
From the examination of a large number of eyes it is concluded that the optic cap can be compared to a sphere. Meanwhile, Sosby, Benjamin e Sheridan (1957) confirm the sphericity on 3 mm of width.
Using the keratometer Bausch e Lomb, May (1957) measured the flattening of the peripheral cornea.
Averaging between the nasal and temple portions, he concluded that the flattening causes a variation of power between 0.18 D at 1,17 mm from the corneal centre, e of 3,5 D at 5.7 mm.
While Bayshire (1959) improves the keratometer, introducing two points of auxiliary fixtures, Bonnet (1959) theorized on the corneal topography obtained with the stereo-photogrammetic and on the interpretation of the stereograms. He sustained that the precision of the determination of the radius of curvature in one point is of 4/1000. The peripheric flattening is described as a linear function of the distance of the pole.
Evershed-Martin (1959) sustains that the peripheric flattening around the optic cap has not yet been demonstrated in a convincing manner (as instead in the case of corneal astigmatism). Moss (1959), instead is in favor of the flattening around the optic cap, in agreement with Bier.
Source Luce e Immagini, by Prof. Sergio Villani and Prof. Luigi Santalucia.
Related article: Brief history of the determination of the cornea’s shape (6/9)

Personalities in Colour (2/3)

Friday, July 4th, 2008

Personalities in colourWhat interests us most is the part of the brain where the cortex is located, subdivided in 4 areas that scientists have marked with 4 different colours. Each individual has all 4 colours but there is one that dominates.
To recognize to which personality we belong, our employees and our customers helps us in finding the right kind of communication to socialize, to coach, to sell and to obtain concrete results. Many like Jung, De La Parra Paz, Pcsi and many more have defined them but why don’t we use them? There is no sales class, team management or communication that does not propose the quadrant test. I am asking myself: why are we so reluctant to modulate our communication that adapts itself best. Are we maybe all convinced that it is not necessary? Whenever I start a sales class, a management class or communication class the first thing that the participants tell me “The customers, employees, managers don’t understand me” and my answer is always: “I would be rich if I could hold this class to all your customers, employees and managers. Send them to this classroom and I’ll explain how they can understand you”. There are no shortcuts, you have to start with yourself. First of all you have to understand which quadrant represents you best, then through questions, reading of body language and other tricks that are taught in this class you can adapt to your speaking partner. Is it difficult? Yes, it is as it was difficult to learn walking, ride a bike, ski, play tennis, drive a car but you didn’t stop learning, right? You can all walk, right? You drive a car. Why should this be more difficult?
There would be an alternative that doesn’t require any effort from you: you go to the customer with a nice test and you let him fill-in the answers. Now you know who he is!
Then you may explain him how you are made so that he can adapt himself to you…. but that is somewhat hard! What to do?
Read, study and participate in communication classes, apply that knowledge and above all convince yourself that communication is not made of intentions but in the feedback. See you in the class room!

Continued in Personalities in Colour (3/3)

By Francesca Bianchi, source b2beyesmagazine of 17 October 2007