
Carrera and Smith by Safilo
The attention of the public towards sport disciplines follows the success of national athletes: Valentino Rossi on motorcycles, the Ferrari in Formula1 or the national italian rugby team. There are also tradional italian sports such as soccer, ski and bike racing. The acquisition of technical glasses is inspired by these outdoor sports. In particular for bike racing, there is a strong requirement for products specific for mountain and road bikes. Carrera has developed some technical products that support the athletes in itheir performance.
Fila by De Rigo
The final consumers that that continue to be attracted to buy technical glasses, in the majority men between 30 and 50 years of age, practice traditional sports: running, cycling, ski, mountain bike, hunting, sailing and alpinism. A phenomenon apart is the snowboard: the customer is normally younger, 15-30 years of age and prefers to use ski masks.
Bollé
Sports are emerging where glasses have a fundamental importance, especially as protection VTT (descent in montain bike), sailing, golf, tracking.
Which is the product of our brand for the next winter season?
Carrera and Smith by Safilo
For Smith the new ski helmets: for the first time the brand presents technical snowboard helmets. The highest model is the Variant, which can be used also in the street version, simply removing the internal padding. For what concerns Carrera, the ski mask Chiodo Sph presents innovative charatteristics, especially the spheric shape of the lenses that allow to see much better and to protect the eyes from the blinding snow.
Fila by De Rigo
The SF 8707 model is in plastic, with a thin and wrapping frame. The lenses of CR39 of a rectangular shape dalla montatura sottile e avvolgente. Le lenti in CR39 di forma rettangolare protect the eyes while practicing sport. The temples of a very flexible triangular designalr guarantee the adherence, while the comfort and practicallity guarantee by the lightness and sturdyness of the employed materials. Besides the traditional black there are 3 versions in the colours: grey/orange, olive/red and blue/silver. The logo, enclosed in a small rectangular detail, is located in the initial part of the temple, thin and impercetptible, while the terminal recall the logo with the 3 small bars.
Bollé
Traverse, technological and innovative, is the sunglasses that can be transformed into a skimask in 5 seconds removing the temples and applying a strap, with the new bi-toric lenses that remove the visual aberrations.
Puma by Charmant
Visor PU15041: sunglasses that transmit masculinity and dynamic energy; large temples on which the logo is applied and rubber terminals for a perfect metropolitan look.
Source: b2beyesmagazine of September 2007





PORSCHE DESIGN
What interests us most is the part of the brain where the cortex is located, subdivided in 4 areas that scientists have marked with 4 different colours. Each individual has all 4 colours but there is one that dominates.