Archive for June, 2008

When glasses race on four (or two) wheels…. 3/6

Monday, June 30th, 2008

Lamborghini glasses
TONINO LAMBORGHINI
1.Thanks to the diffusion and acessibility to technological progress offered on the market by the actual small and large players, the consumer is uanble to distinguish one product from the other, in terms intrinsic quality. We think that the added value to an object is the capacity of a brand to tell a story, legendary, fascinating, precious, mythical, in which the customer can identify himself and be inspired.
2.For Tonino Lamborghini, brand of eyewear and fashion accessories, are inevitably inspired by the world of motors, but with a personal style and mark, the foreign market has always had a central role in the companies’ strategy (75% of the revenue).
Today we address ourselves with new attention to the italian market, which, in this phase of development of brand equity, we hope we can assume a guiding role.
3.The role of the market operators, in each mearchandising sector, can make the difference. Especially in the eyeglass market, where the “expert advice” is often more important than esthetics. Different is the optician’s ability to influence or to condition the customer’s choice because the customer may have been influenced by pubblicity. I

Source b2eyes magazine 07/2007.
Related article: When glasses race on four (or two) wheels…. 2/6

Brief history of the determination of the cornea’s shape (6/9)

Friday, June 27th, 2008

History of the cornea 6

In 1929, Dekking, modified the photokeratoscope using a round surface whose axis passed through the center of the curvature and coincided with the optical axis of the photographic objective.
Choosing the appropriate axis, one could eliminate the interference of the eyelashes and the nose.
Amsler (1930) described an elegant piece of equipment, consisting of a disk of placid transparency, illuminated by a lamp, coupled with a photo camera.
In this way, he succeeded to study a vaster zone of the cornea than with older equipment.
In the keratography of Dekking (1930) the aberrations of the image on the cornea were minimized.
The mathematicians were at work to find an equation that described the shape of the cornea. (ex. Berg 1931), while various authors attempted to measure the thickness of the cornea.
According to Koby (1933), who used a slit light, it is 0.58 mm; Sobansky (1934), using the same method, found a variation from 0.40 and 0.67. Tron (1934) used the ophtalmpphacometer, considering sphreic the central portion of the cornea. Some authors, meanwhile, perfected Gullstand’s photokeratoscope. Amsler (1938) and Streiff (1938) introduced a retro-illuminated glass.
Kokott (1938) introduced the stereoscopic camera, enabling him to see the cornea in 3D.
Le Grand (1946) presented a summary of all studies on the subject and, more in general, the ocular dioptrics. In particular, he considered the corneal astigmatism (absent only in 10% of the normal eyes). Hartridge (1950) considered it possible that the aberrations of the cornea are compensated (inverse) by the chrystal.
Source Luce e Immagini, by Prof. Sergio Villani and Prof. Luigi Santalucia.
Related article: Brief history of the determination of the cornea’s shape (5/9)

Oakley Frogsskins, directly from the 80’s

Tuesday, June 24th, 2008

After more than 20 years, Oakley relaunches the Frogskins, sunglasses that have contributed to create the story of a sportive optical world brand leader, recently bought by Luxottica.
Launched for the first time in 1985 and originally available in more than 50 colours, the Oakley Frogskins sunglasses had an extraordinary success in the 80’s. Today, the Oakley Frogskins are reproposed in a limited edition exactly as they were presented then: the revival is completed with the use of the original logo. Beisdes the classic black, white, transparent and turtle, the Frogskins are proposed in a special colour ‘glow in the dark’, white during the day and luminescent in the dark. Of all colour variants only 3000 glasses will be produced - numbered on the inside of the temple - and never more reproduced.

When glasses race on four (or two) wheels…. 2/6

Saturday, June 21st, 2008

Honda glassesHONDA
1.Men-motors-glasses (especially sunglasses) is a triangle that has always existed from the moment in which technology and progress introduced these innovations to mankind. With time, glasses became an accessory required in the world of motors in general and in the paddocks.
There are today several projects that link eyewear to the world of motors, and although the dynamics of such a project are common to other projects, there are substantial differences in the realization, commercialization and promotion that render a project glasses/motor different from the fashion glasses projects. This differences, simply said, can be identified with the expectencies that these models must satisfy. The frame realized for whom lives passionately in the world of motors must combine esthestics, a high level of technology in the logic and respect for the brand.
As Honda licensees, the challenge is to propose sun and eyglasses that interpret the gritty “wicked” identification with the japanese brand.
The complete Honda collection represents a synthesis between technicality, comfort, wickedness and light-weight, increasing the value of the winning image of the japanese racing brand.
The italian market has reacted positively to the entry of Honda eyewear. The distribution has satisfied the planned targets and the positive data of sell out and reassortment guarantee the trust that our company has in collaborating with the japanese company.
Create, manage, render operational a project linked to a well-known brand makes it certainly easier.
A well-known brand could be compared to a universal language that talks to everybody and everywhere in the same way. The known brand generates homogenious expectations. The difficulty is in respecting those expectations concretely for our distribution partner, the optician and the final customer. Honda certainly generates in the final customer the expectancy of technical, wicked and winning glasses.

Source b2eyes magazine 07/2007.

Related article: When glasses race on four (or two) wheels…. 1/6

Honda Glasses Collection

Glasses to watch TV with

Friday, June 20th, 2008

MaxTV - Maximize your screen - For a good vision while watching the TV or manifestations.

Eschembach Visual Aids

The television is the means by which we receive every day the major part of information. If it is news, sport events or reportages, the television is the main instrument used in our society.
Use:

  • Max TV is a comfortable solution to watch TV; apt for all who love to watch TV but also for those who have eyesight problems/cannot see the TV screen well.

Properties:

  • Easy to use thanks to the ample pupil distance (PD) range.
  • No risk to slip due the terminals that may be applied to the temples.
  • Good optical reproduction quality thanks to the vast focus range.

Technical data:

  • Amplification 2.1 x
  • Net weight 49g.
  • Pupil disance from 60 to 68 mm.
  • Main distance of use 3 m.
  • Visual range 9 degrees = 1m / 3m.
  • Dioptric compensation: +- 3.0 dpt right/left sepately adjustable, cylindrical correction disallowed.

Three available items:

  1. Max-TV 2.5x for watcing TV
  2. Max-Datail 2x for precision work.
  3. Max-Event 2.1 for events, games, concerts.

For information and/or orders contact our staff

Brief history of the determination of the cornea’s shape (5/9)

Wednesday, June 18th, 2008

History of the cornea 5
In 1907, Gullstrand determined with a photographic method the radius of the curvature outside the optical zone, finding 8mm at 15 degrees, 9mm at 30 degrees and 10mm at 40 degrees. Using the ophtalmeter, he verified the horizontal and vertical asymetry of the peripheric flattening. He also established that the average value of the radius of the internal cornea curvature is 6.7mm. The table with all these values is called the “Theoretical eye of Gullstand” and has been used for many years in calculating the formation of the image on the retina.
In 1922, while Aebly described the corneal profile as a catenary, Erggelet introduced the stereo-photogrammetry for the determination of the cornea’s shape.
Fincham, nel 1924, measured the radius of of the curvature of the cornea using a method of auto-collimation, comprising a low-performing microscope, and considering an area of the cornea not larger than 2mm. While the radius is 7.7mm at the pole and 1.5mm at the rim (limbus) the radius is 12,5 mm.
In 1927 and 1929, Berg, using a photographic method studied the refelection on the cornea.
Fischer (1928) created the reflectograph that permitted to obtain the curvature radius in various points, photographing the image reflected by a source at infinite.
Fonte Luce e Immagini, by Prof. Sergio Villani and Prof. Luigi Santalucia.
Related article: Brief history of the determination of the cornea’s shape (4/9)

When glasses race on four (or two) wheels…. 1/6

Sunday, June 15th, 2008

The Ferrari sunglasses collection on giarre.com

The number and distribution of frames linked to famous car and motorcycle racing brands is growing.
But also in this segment the optics play an important role, as a professional and promoter of the FERRARI brand.
The eyewear collection linked to luxury cars adresses a mostly male public, answering to the desire of aspiration and the desire to belong to the “Sport/Luxury” world. Ferrari, in particular is the world’s best known brand, the symbol of passion, innovation, technological excellency: elements of success of this company that make the Ferrari products unique. The sportive spirit is the engine of creativity and the Ferrari collection is inspired by producing luxury products with particular emphasis to the world of luxury cars and to male public which would like to belong to the world “Sport/Luxury”. Ferrari, in particular is the most known brand in the world, symbol of passion, innovation, technological excellence, elements at the base of the company’s success. The sportive spirit is the engine of creativity and to realize luxury products with with particular mechanisms and innovative materials. Ferrari is the symbol of Italy’s success, for the italians it has a unique value. The perception of Ferrari is linked to the world of F1 while abroad it is seen as a luxury symbol. Therefore we have created two lines within the collection : “Granturismo”, for the consumer used to sophisticated performance of the luxury car and “Scuderia”, more sportive with technological contents. The F1 Ferrari team is dressed in a model of the Sport Elite (FR18) line, which has had an enormous success among the “Rossa” fans.
In front of a brand so universally known and appreciated, the role of the optician is to transfer to the consumer the high technological contents of the product. The Ferrari Eyewear collection, in fact, represents a highly creative project tailor made and distinguishes itself for its qualitative performance in the research of materials, for the high qualitative performance and particular attention to the design.
Looking at the materials, the collection is characterized by a mix of innovative components and of the last generation that recalls the Ferrari world: from titanium to alluminium, from betatitanium typical of the industrial design of the tyres, from the leather to carbonium fibers. The innovative and functional design satisfies also those who love non-performing sportive situations without forgetting the outdoor fashion tendency. The details reproduce some external and internal details of the car: from the radiator grill of the 599 to the leather that covers the temples.
Source b2eyes Magazine of 07/2007
The Ferrari collection

New ties by Miu Miu

Thursday, June 12th, 2008

MiuMiu glassesFrom December 2007 the MiuMiu ties are available (in a limited edition) in the Spring-Summer male collection. Tissues are used from famous tie manufacturers and are often left-overs from 1950 till today, tissues that cannot be reproduced. That is why it was necessary to create a limited edition.

Source: b2eyes Magazine

To view the complete collection of eye and sunglasses by Miu Miu, click here

Brief history of the determination of the cornea’s shape (4/9)

Monday, June 9th, 2008

Storia della cornea 3

In 1875, Steiger concluded that, calculating the average on various individuals, the radius of the cornea, close to the pole, is 7.84 mm.
In 1896, Gullstrand introduced photography in the kerastoscopy (based on the image of a series of concentric rings reflected on the cornea) and measured how the curvature of the cornea varies from the center towards the edge
Gullstrand proposed graphic representations, defining the ophtalmetric axial point.
The curvature of the cornea’s surface was based on the distance between two consecutive rings on the reflected image. The cornea according to Gullstrand was constituted by a central optical area, almost spherical,extending horizontally for ca. 4 mm, a little less vertically and decentered externally and downwards.
The surrounding areas are much latter, flatter towards the nose and upwards. But because also the pupil is decentered, Gullstrand concluded that the major part of the cornea can be considered centered in respect to the optical zone.
In 1898, Tscherning studied the reflected image of the posterior surface of the cornea, using the ophtalmofacometer. Its curvature radius varied from 6,2 a 6,6 mm, while the top resulted to be decentered towards the nose and upwards.
At the beginning of 1900, Drysdale perfected a rechnique based on the collimation, apt for the study of irregular surfaces or of variable curvatures. The corneal profile was determined by multiple readings keeping the ocular bulb absolutely immobile.
While Matthiessen (1902) thought that the cornea was aplanatic, Fischer (1907) demonstrated the existence of corneal astigmatism.

Source: Luce e Immagini, by Prof. Sergio Villani and Prof. Luigi Santalucia.
Related article: Brief history of the determination of the cornea’s shape (3/9)

Innovative filters for top sport professionals (2/2)

Friday, June 6th, 2008

Innovative filters for top sport professionals (2/2)
Particolarly linked to the sports world, especially to golf, is Rodenstock which proposes a series of high technology frames and lenses. ProAct, for example, is a line of aggressive glasses realized thanks to special and exclusive production technologies - explains the company located in Germany - The ProAct allow those who have visual problems to practice the preferred sport thanks to the possibility to use graduated lenses in a sportive frame. Then there are the photochromatic Colormatic by Rodenstock and the solar protection filters Contrast which, increasinng the contrast, represent the perfect choice for whom pratice an outdoor sport, like golf in green areas. In the carnet of Rodenstock products we find also the Impression line.
Sport, mono e multifocal lenses Impression Mono Sport offer more security while practicing sport thanks to the better spatial vision - they say at Rodenstock – The personalized adaptation to the requirements of its wearer guarantees a sharp vision also at the margins, with an ample assortment for the most various disciplines. The colours that increase contrasts permit to recognize details. Even though light and thin the sport lenses Impression Mono are characterized for the high resistance. For progressive lenses Impression Sport can be mounted on curved frames and as the clipin variant.
NikeMaxsight by Bausch & Lomb has been the first soft contact lens, able to reduce chromatic aberrations and enhance the performance of the athletes.
The big innovation by Nike Maxsight in the Light Architecture technology, which allows the lenses to filter specific frequencies tic Colormatic by Rodenstock and the solar protection filters Contrast which, increasinng the contrast, represent the perfect choice for whom pratice an outdoor sport, like golf in green areas. In the carnet of Rodenstock products we find also the Impression line.
Sport, mono e multifocal lenses Impression Mono Sport® offer more security while practicing sport thanks to the better spatial vision - they say at Rodenstock – The personalized adaptation to the requirements of its wearer guarantees a sharp vision also at the margins, with an ample assortment for the most various disciplines. The colours that increase contrasts permit to recognize details. Even though light and thin the sport lenses Impression Mono® are characterized for the high resistance. For progressive lenses Impression Sport® can be mounted on curved frames and as the “clipin” variant.
NikeMaxsight by Bausch & Lomb has been the first soft contact lens, able to reduce chromatic aberrations and enhance the performance of the athletes. The big innovation by Nike Maxsight consists in the technology Light Architecture, which allows the lenses to filter specific frequencies within the visual spectrum - they explain at Bausch & Lomb - this permits the eye to focus faster, enhance the identification of the most important elements and reduce at the same time the stress associated with aberration caused by the sun. This lens allows its wearer to focus with more sharpness than with the naked eye. The advantage of this lens, for visual sharpness, are multiple. Nike Maxsight, in fact, supplies optics without distortion for corrective contact lens wearers and also for those who have never used them; it eliminates the obstacle created by the frame or bridge and any problem of misting or incorrect positioning of the glasses; it filters 90% of damaging blue light and 95% of the UVA and UVB rays..
The lenses are manufactured in two colours, according to the various requirements: amber for sports in variable light and imply rapid movements of the objects, for example soccer, rugby, football, tennis and baseball; grey-green for sports under intense reverberating sunlight, for example golf and horse races.a corsa. The Nike Maxsight lens, for daily use with monthly replacement is made with a non-ionic material, the Polymacon, which allows for a precise control of the colouring of the Light Architecture technology, reduces the possibility of external deposits and, thanks to its low water contents, reduces the possibility of drying-up – they remind at B&L – The profile of the thickness “sport handling” of the lens guarantees the ease of manipulation and the simplicity of use of Nike Maxsight».
By Angelo Magri, source b2beyesmagazine of 17 October 2007

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