Padova, 30 april 2007 – The Safilo group, world leader in high-class and luxury eyewear, presented in Milan the first collection of the HUGO line by Hugo Boss at the MIDO, the primary international exhibition in the optical sector (Milano, 4-7 may 2007).
Inspired by the innovative concept of “industrial design”, the new eyewear collection puts the spotlight on new generation eyewear. Eyeglasses frames in minimal style and vintage-style sunglasses, interpreted in a contempory key, are combined to create a determined and distinctive look. The refined chromatic range and the materials of superior quality reflect the brand’s spirit, between unconventional contrasts and its post-modern mood.
The female sunglasses fascinate with their new and unexpected proportions: the ample square shapes are in titanium and betatitanium, very light and anallergic materials, are completed with very thin temples on which the brand is shown. The chromatic gamma plays with soft tonalities of palladium with grey lenses, dark rutenium with blue aviator lenses, rutenium with green or brown lenses, brown with polarizing lenses in the same colour for a maximum eyesight.
Traces of the 70s in the male sunglasses in metal or titanium. The aviator line are re-interpreted in an ultra-modern key, with ample lenses and the temples terminated in acetate, shaped like an arrow, which is the leitmotiv of this collection. The HUGO logo appears on the initial part of the temples, discretely playful in tonalities of black opaque, palladium, bronze which combine perfectly with fumé or grey lenses.
A contemporary mood are the characteristics of the male eyeglasses frames for a sophisticated man: realized in ultra-slim betatitanium profiles, the new silhouettes distinguish themselves through important volumes and the extra-large lines of the temples, customized by the brand laser-carved in the temples, The chromatic palette shows interesting combinations of shiny and opaque tonalities, in the nuances of shiny black-copper, dark-rutenium, dark-gold rutenium, grey-blue. Other fascinating proposals for the male eyeglasses line distinguished by decisive lines: contrast between ample volumes and thinness underlined by classic colours like red-havana, striped havana and black on which the logo is carved.
The HUGO by HUGO BOSS will be distributed in the HUGO BOSS boutiques and in the most exclusive optical shops.
The Safilo group is leader in high-class eyewear and at the world’s top in the eyeglasses, sunglasses and sport sector. Present on the world market through exlusive distributors and 30 branch offices in the U.S.A., Europe and Extreme Orient, Safilo sells its collections under its own brand Safilo, Carrera, Smith, Oxydo, Blue Bay, as well as the licensed brands designed by Alexander McQueen, Bottega Veneta, Boss by Hugo Boss, Boucheron, Diesel, 55DSL, Dior, Emporio Armani, Giorgio Armani, Gucci, Hugo by Hugo Boss, Imatra, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Oliver, Pierre Cardin, Stella McCartney, Valentino, Yves Saint Laurent. In addition, only for the US market, the collections of: Fossil, Juicy Couture, Nine West, Kate Spade, Saks Fifth Avenue, Liz Claiborne, J.Lo by Jennifer Lopez, A/X Armani Exchange and Banana Republic.
Associated actions can also be found between the eye muscles and those of the eyelids: there is a concordance between the eyelid’s elevator and the vertical straights that keep almost constant the aperture of the eyelids when the eye is moved up or down. An associated action is also found between the straight internal eye muscles and the eyelid muscle when accomodative and converging.
