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Maui Jim: Rainbow Falls

Friday, September 10th, 2010

Maui Jim presents the new model Rainbow Falls, which draws inspiration from the style icons of the Sixties. It represents the perfect fusion between style and advanced technology.

Characteristics of the lenses: Maui Jim uses the most advanced polarized technology: the Polarized Plus 2 solution, which absorbs 99% of the reflected light, reflects all the direct light, eliminates the radiations from above, captures and absorbs returned reflection. The outcome: Polarized Plus 2 eliminates reflection, so it improves the contrast on the visible spectrum, increasing the quantity of each colour.

Maui Jim Rainbow Falls technical card

Lenses Maui Jim Evolution: they offer superior viewpoint, scratch-resistance and ultra-lightness;

Maui Evolution intensify colours with a patented treatment of the lens. Anti-scratch coating;

Technology: Polarized Plus2;

Frame: in nylon.

Ottica italiana January 2010.

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The Ambition Collection by Adidas Eyewear

Monday, August 30th, 2010

Ambition collection by Adidas

Adidas eyewear presents the new prescription frames of the Ambition collection, with rimless and nylor models. These models are characterized by a dynamic design, which is aimed to meet the demands of functionality and wearability. Materials and finishings already present in the Adidas sports models add a touch of sporting lifestyle to this innovative collection. The new Ambition collection by Adidas eyewear combines funcionality, lightness, dynamism and design, through the use of ultra-light materials, innovative thechnologies and trendy colours.
One of greatest innovations is the Hybrid Memory Hinge system, that is the hinge-technology that guarantees maximum comfort and perfect wearability. Temples are super-flexible and, even under strong pressures, always come back to their original position, ensuring a perfect visual performance. Temples are made by SPX, a material that is ultra-light, flexible and resistant.
Furthermore, nylor models use a titan-steel league called Performance Steel on the front, to give more firmness. The bridge is balancing and two-level adjustable, while the Traction Grip system, on the temple terminals, guarantees a perfect grip under any condition: these two technical tricks complete the characteristics that make Ambition a collection ideal for those who want to live thier prescription frame with dynamism and sportiveness.
With the introduction of the rimless and nylor models, the Ambition collection can now show off a range of colours and shapes able to satisfy all the final consumer’s needs.

Source: Ottica Italiana 2010.

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A Fabulous Collection

Friday, August 20th, 2010

“For dreamers only”: Safilo presents its new Blue Bay collection for next season.

Captivating design, lively lines, “young” colors: the new Blue Bay eyewear collection shows irresistible models dedicated to the youngest. The new “For dreamers only” collection is made up of acetate sunglasses that draw inspiration from the Sixties, with their playful mood, wide shapes and temples personalized by the Blue Bay logo (mod.Vintage1).
The chromatic range comprises vivacious colors, such as purple/white with purple lenses, red/white with shaded-grey lenses, cream with brown/grey lenses, peach/cream with shaded-brown lenses, in addition to the standard tortoise with shaded-brown lenses and black with shaded-smoke lenses.
Other models in acetate, like Vintage 4, display a Seventies mood, with their unisex shapes and double bridges, for a very glamour look!
On the temples, the Blue Bay logo stands out on “hot” colorations: purple/white, blue/white, milk/blue/azure, light brown/havana, tortoise/havana and black/white.

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Vintage Carrera In The New Videoclip From Alicia Keys

Tuesday, August 10th, 2010

Alicia keys and Carrera Panamerika1 Sunglasses Carrera, one of the most prestigious brands in the field of fashion and sports eyewear, takes part in the new Alicia Key’s music video “Try sleeping with a broken heart” with its “Panamerika sunglasses. Alicia is a singer, song writer and producer and has won 12 Grammy Awards.”Try sleeping with a broken heart” shows Alicia Keys’s new independent artistic version, which characterises the entire album “The elements of freedom”, from which the single is extracted.
In this video, influenced by a “graphic novel” style, “Panamerika1”sunglasses by Carrera, one of the unmistakable models of the Vintage collection, are worn by Alicia. Within the story, which develops in a urban environment in a single day, these modern and superstylish sunglasses underline Alicia Keys’ firm interpretation. The Carrera Vintage collection proposes new “fashionable” models, which will leave a mark among the young trend-setters who dictate the fashion rules all over the world. Personalised by Carrera iconic retrò detail, the new models affirm a strong personality. “Panamerika1” sunglasses, with a metal frame, draw inspiration from the unforgettable Eighties, and captivate with their unmistakable drop-shape.

Source: Ottica Italiana, January 2010

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Colours Game II

Wednesday, July 21st, 2010

Colours Game for Eyewear

Max&Co.

Strong and sharp lines for these acetate sunglasses, whose square shape is personalised by the plaque-logo on the temples.

Mikli.

Metal frame in the strong hues of fuchsia and red, reminding of models from Holliwood movies of the Sixties.

Cesare Paciotti.

Eva is the name of the shoes dedicated to actress Eva Mendes. It is completely made of chamois, with soft-tassel finish; the heel is inspired by the famous Maya temple.

Emporio Armani.

Spring-Summer 2010.

Bikkembergs.

Wrapping model made in acetate with texture logo on the temples.

Colours Game I

Sunday, July 11th, 2010

Eyewear and colours

Sense of freedom, desire for cheerfulness and fun. Summer is not only the sunniest season, but also the most colourful one. And fashion seems to give free course to its imagination with shocking matches and bright colours. As for eyewear, bold temples-front matchings dominate, with strong textures and high-impact hues, such as fuchsia or red. For those who don’t like to pass unnoticed and want to give their glances new energy and vitality.

Theo

The designer Patrick Hotet has created Flandria, a functional and agonistic model like a helmet, but appropriate even for a metropolitan scenery.

D&G

Winding shapes for this frame in acetate, made more captivating by the singular wave-motif on the temples.

Source: B2Eyes Magazine 2010 2

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Crossing Eyes II

Thursday, July 1st, 2010

Crossing Eyes

Tom Ford

The Whitney style inspires a new rounded frame with a unique structure: a temple that holds up the anterior part of the lenses.

Escada

An elegant, refined mask, trimmed with a thin metal profile, whose shape reminds of a ribbon.

Vivienne Westwood

Spring-Summer 2010

Silmo Preview 12-12

Saturday, June 26th, 2010

MICHAEL KORS

The unmistakable Skorpios line by Michael Kors takes shape in this frame, whose anterior part is made more precious by the interwoven pattern and the metal details. The temples, minimal and thin, are charecterized by a rich metal-zyl combination that is typical of Michael Kors.

CARRERA

The evergreen square shapes of the acetate prescription frames for men are given a modern interpretation thanks to recherquè details, like the thin metal insert that characterizes the bridge. The metal temples are provided with flex hinge and personalized by the logo. The principal tints are black/striped pearl, green havana/ruthenium, black-palladium and brown havana/gold.

SAFILO GLAMOUR

Elegant and luxurious, the frames in bi-layer acetate seduce with their precious crocodile-effect texture on the temples. The silhouette is smooth and rectangular and the temples are personalised by a metal logo-detail framed with small studs, visible on different nunaces: red, cream and brown-beige.

Found in “L’ottico”, September 2009

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Silmo Preview 11-12

Monday, June 14th, 2010

SAFILO ELASTA

It is a model in metal with a soft, squared line, whose acetate temples are supplied with a comfortable flex hinge. Comfort does not leave elegance out: temples are adorned with small bright points, which lighten such soft hues as light brown-bordeaux-lillac, light gold-beige and light gold-black-white.

MODO CLASSIC

An easy-to-wear look and superior quality are the main ingredients of this new model, presented in a range of classic colours.

SILHOUETTE

The Leatherdrops models are masterpieces of handicraft that combine precious metals with a delicate and feminine design. Temples are underlined by a leather insert reminding of a drop-shape. The lenses, rimless, are supported by a buttonhole ornament and available in a set of shapes. The Leathersdrop collection is made up of 4 models, which come in 5 different elegant nuances.

BLUE BAY

Captivating and hilarious, the multi-layer prescription frames in acetate have a butterfly shape and comfortable temples with flex hinge. The trademark stands out in the initial part of the temples on delicate chromatic matches such as plum-white, dark blue/white/azure, bordeaux/pink and black-white-greye.

Found in “L’ottico”, September 2009

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Crossing Eyes I

Friday, June 11th, 2010

“> crossing lines

A simple crossing of winding lines. 2010 Summer fashion plays with fabrics that interwine to create sexy leather dresses, thoguht to be worn with spike heels and recerquè hand-made bags.
Eyewear, too, is characterised by nice crossings on the temples, which become unique details:

Jean Paul Gaultier

Metal is shaped in soft rounding motifs that remind of the French “baleine”, the legendary Jean Paul Gautier’s of the Eighities, to which this model is inspired.

Guess

This model, in metal, is characterised by an interwined detail on the bridge that, carved in 3d, gives the glasses a vintage touch.

Tosca Blu

A set of crossings on the metal temples is what made these sunglasses in acetate a unique piece.

Source: B2eyes Magazine 2010 2