Adidas eyewear presents the new prescription frames of the Ambition collection, with rimless and nylor models. These models are characterized by a dynamic design, which is aimed to meet the demands of functionality and wearability. Materials and finishings already present in the Adidas sports models add a touch of sporting lifestyle to this innovative collection. The new Ambition collection by Adidas eyewear combines funcionality, lightness, dynamism and design, through the use of ultra-light materials, innovative thechnologies and trendy colours.
One of greatest innovations is the Hybrid Memory Hinge system, that is the hinge-technology that guarantees maximum comfort and perfect wearability. Temples are super-flexible and, even under strong pressures, always come back to their original position, ensuring a perfect visual performance. Temples are made by SPX, a material that is ultra-light, flexible and resistant.
Furthermore, nylor models use a titan-steel league called Performance Steel on the front, to give more firmness. The bridge is balancing and two-level adjustable, while the Traction Grip system, on the temple terminals, guarantees a perfect grip under any condition: these two technical tricks complete the characteristics that make Ambition a collection ideal for those who want to live thier prescription frame with dynamism and sportiveness.
With the introduction of the rimless and nylor models, the Ambition collection can now show off a range of colours and shapes able to satisfy all the final consumer’s needs.
Source: Ottica Italiana 2010.
Carrera, one of the most prestigious brands in the field of fashion and sports eyewear, takes part in the new Alicia Key’s music video “Try sleeping with a broken heart” with its “Panamerika sunglasses. Alicia is a singer, song writer and producer and has won 12 Grammy Awards.”Try sleeping with a broken heart” shows Alicia Keys’s new independent artistic version, which characterises the entire album “The elements of freedom”, from which the single is extracted.
