June 27th, 2009
Optox’s mission is to improve visual health thanks to the help from visual professionals who daily dedicate themselves to eyecare.
Optox, in particular, well knows how important the health of the eyes is for the quality of vision; this is the reason why it supports the optician/optometrist who can and must try to prevent problems which could become serious, like dry eyes.
To this aim, Optox put at opticians/optometrists’ disposal a series of integrators for the tear film by adding 0,15% hypromellose, 0,15% to 30% sodium hyaluronate, Ginkgo Biloba and phospholipids.
They come in 10 ml multidose packings, 0,35 ml monodose phials and 10 ml evaporators.
By instilling some drops of these solutions into the eye, according to one’s need, the visual professional will be able to solve many of his customers’ troubles, not missing the opportunity to make him more satisfied.
Found in P.O. Professional Optometry, August 2008
Posted in Optometry, Protect your eyes, Suggestions | No Comments »
June 21st, 2009
At the Junior Olimpics, Beckerman and Hitzeman (2001) found out that the percentage of visual defects among sportspeople exceeds the one among the general population.
It seems thus surprising that 50% of the athletes participating at 1994 Olympic Games in Lillehammer had not ever undergone a visual test (Roncagli, 1994). It emerges from the same research that 15,7 % of the examined athletes made use of contact lenses, whereas 19,5 % wore glasses. On the other hand, while 94% of lenses wearers kept on using them even during sports activities (compared to the 80% in the 80s, Lieblein 1986), only 3% of glasses wearers did so.
According to Bowden and Harkenett (2006), sport is the second reason why people wear contact lenses. Contact lenses seem to be more comfortable -and, as a consequence, more used- than glasses during sports activities. Already in 1980, in the USA, 20% of the National Football League, the National Basket Association and the Professional Baseball Teams players wore contact lenses (Sherman, 1980).
To achieve a good motor performance, there must be an appropriate visual performance made up of several visual abilities. One of the most debated points among vision-on-sport experts is how much these abilities may be improved through specific visual training exercises and, later, which consequence this may have on sports performance. Although sure evidence for the matter has not been produced yet, (Hitzeman e Beckerman, 1993), the belief in the possibility of improving already-existing visual abilities is one of the main driving force in the sport vision field.
Edited by Fabrizio Zeri, source: P.O. Professional Optometry, August 2008
Posted in Press releases, Suggestions | No Comments »
June 15th, 2009
Marcolin Group, one of the eyewear international leaders, and Les Jardins d’Avron S.A., which manufactures and distributes John Galliano products, announced the signature of an exclusive license agreement for the production and international distribution of John Galliano sunglasses and ophthalmic frames, both male and female.
The license agreement, which has a duration of 5 years and can be renewed for 2 years, will be effective from the 1st September 2009.
The first John Galliano Eyewear collection will be presented in autumn 2009. The line distribution will be selective and reserved to the most prestigious Optical and Department Store, besides John Galliano boutiques. John Galliano maintained: “Eyewear is an essential accessory to affirm one’s own style, both on the catwalk and outside it, and I am glad to have the opportunity to give eyewear a ‘Galliano’ mark. I am enthusiastic about working with Marcolin and introducing eyewear among the range of Galliano products. I am looking forward to putting into practice ‘A New vision in vision!’”
Found in P.O. Professional Optometry, August 2008
Posted in Press releases, Sunglasses News | No Comments »
June 9th, 2009
NIKE
Really captivating. A model from which all the brand’s sportiveness comes out. Totally in opaque metal, it has a little more rounded lens than the classic “tear-drop” and, for this reason, a more enveloping shape.
GFF FERRE’
A linear unisex model, available in a range of colors. What makes it different from the traditional one is the original fastening of the lenses directly on the front.
WEB
Different in structure, but not in shape. In acetate around the lenses and temples, it is enriched by golden metal inserts and plays with colors: neutral for the frame and warm brown for the lenses. Its style reminds of a modern Lawrence d’Arabia.
TOLOMEO DI EXALT CYCLE BY VIDIVICI
A slight, extremely moderate tear-drop, with perfect wearability and measures fitting everybody, men and women.
ICEBERG
Unisex aviator model, in a light metal which ensures wearability and strength. Iceberg logo spreads on both temples. Polycarbonate lenses come in a wide range of colors, from gray to gold, while metal colors vary from white to pink or green, till classic black, gold or palladium.
ROMEO GIGLI
It departs a little from the maison’s elegant tradition, but it is still a beautiful glasses! This tear-drop sunglasses is eccentric and elegant at the same time. Totally in metal, with bridge and terminals in acetate and lenses fastened on the front.
VIVIENNE WESTWOOD
Trés chic! Gold for precious women who want to transmit a subliminal message of love: ”kiss me”, placed on the lens. Pleasantly transgressive!
Found in B2eyes magazine, May 2007
Posted in Press releases, Sunglasses News | No Comments »
June 3rd, 2009
One of the few points most of the experts agree on is that athletes’ peripheral vision is better than non athletes’ one (Gregg, 1987; Roncagli, 1990; Erickson, 2007).
All the visual abilities discussed up to now as really important to sports performances, must deal with the eventual presence of a visual defect.
The importance of correcting visual defects is so evident that if we ask those who work in the sports field (coaches, sports doctors, physical education teachers, students from the University Institute of Motor Sciences) whether they judge it important to correct a visual defect during physical activities, we will obtain a positive reply, irrespective of the sports people age (Zeri, 2007).
Obviously, if visual defects are not corrected, some abilities risk to get worse, such as static and dynamic visual acuity, sensitivity to contrast and the possibility of an efficient binocularity. On the other hand, the optical correction itself -and prescription glasses in particular- can have a negative effect on visual abilities, producing retinal images of different dimensions in the eyes (symmetric or asymmetric in case of anisometropia and antiametropia) and prismatic effects for fixations out of the visual axis (Rossetti, 2006).
Considered the negative effect of the visual defects on motor performance, it would be logical to think their presence minor in athletes than in non-athletes. Actually, this seems to be untrue.
Edited by Fabrizio Zeri, source: P.O. Professional Optometry, August 2008
Posted in Protect your eyes, Suggestions | No Comments »
May 28th, 2009
They never go out of fashion: they are elegant, unique teardrop glasses.
It was 1986 when “Top Gun”, with the then young -and beautiful- Tom Cruise filled up cinemas, launching a new look, especially as far as sunglasses are concerned: with their teardrop shape, they became the symbol of the “American dream”…time goes by but the legend remains, in spite of everything!
Many have been the revisitations of this model over the years; here are some of the interpretations of the third millennium!
RAY-BAN AVIATOR
An icon of style and design, this model marked the beginning of a never-ending legend. Launched in 1937, it was born to meet the demands of the USA military aeronautics, but then became a fashion, unisex accessory. Today they come in different variables, but their style, linearity and, above all, functionality (explaining the brand origin: Ray-Ban) are unmistakably the original ones.
MOMO DESIGN
A mix of technology and craftsmanship, these glasses feature linear designs and bi-color motifs on the temples, where the logo in zamak stands out.
BIKKEMBERGS
Very simple teardrop glasses, in metal, with double bridges as the only detail. The Bikkembergs logo runs on the detail, in tinted acetate, characterizing and livening the temples up.
FENDI
A female, elegant version, with clear lenses and a chromatic frame. The only fashion detail is the seam on the temples. Essential.
Found in B2eyes Magazine, May 2007
Posted in Press releases, Sunglasses News | No Comments »
May 24th, 2009
Dry eyes are more easily affected by optical aberrations than healthy eyes, and this is the possible cause of blurred vision, a symptomatology which is often related to them.
As a consequence, it would be really important that the optometrist recommends the use of tear film integrators as visual aids which reduce the aberrations and, therefore, improve the optical quality of the customer’s vision.
Other significant data: the highest percentage of dry eye can be found in contact-lenses wearers (64%) but this percentage is high even in those who wear just glasses (39%) and in those who do not need a visual correction (28%), according to what the Gallup Survey of Dry Eye Sufferers reported in 2005.
If we consider the business of a single retailer, with an average of 12 customers visited per day, (according to the data of the American Optometric Association’s 2006 Caring for the Eyes of America: Optometrist Profile), the optician/optometrist may identify at least 2 customers with dry eye every day.
As the potential pathophysiology of dry eye became more and more known, together with the ocular surface discomforts related to it, new interesting products emerged in order to manage and deal with the problem.
In particular, we are talking about tear film integrators by Optox.
The logic on which the principle of lacrimal substitutes is founded is rather old and simple: to add liquid to the ocular surface to enhance the humidification and wipe away the debris which could have been accumulated.
Unfortunately, the early products were little more than salt solutions and, therefore, offered a very limited action time and required frequent instillations.
Besides, the preserver used to make the conservation time longer -usually benzalkonium chloride-, if chronically used, might cause cytotoxity to the ocular surface.
On the contrary, ideally, a lacrimal substitute should not only provide humidification to ocular tissues and wipe away the antigens from the surface, but also stay long on the surface and reduce and the pathological modifications induced by drying, bringing back the ocular surface to homeostasis.
Found in P.O. Professional Optometry, August 2008
Posted in Optometry, Protect your eyes, Suggestions | No Comments »
May 20th, 2009
Despite the importance of integrating the different information coming from both eyes, the supremacy of one eye or its preference during “monocular” activities -such as aiming- is of great value as well. This supremacy or preference is called dominance.
In the researches on athletes, ocular dominance is usually judged in relation to hand or foot motor dominance. When ocular dominance is opposite to motor one, we have a cross-dominance. It is rather usual to find subjects with cross-dominance because while right-handed are dominant (around 90% of the population), right ocular dominance is about 70% (Porac and Coren, 1981).
Although greatly investigated, the hypothesis that a particular pattern of ocular dominance (cross or omolateral) could be advantageous for some sports -such as baseball or tennis-, has not been confirmed yet (for a review, see Erickson, 2007).
Only in target sports, omolateral dominance is not only an advantage, but a real necessity (Jones e coll, 1996). Another important visual aspect related to the performance in sports, especially in team ones, is the effectiveness of peripheral vision, which depends on the visual field width and sensitivity, on the reaction time and on the accuracy of the spotting of peripheral stimuli.
A cura di Fabrizio Zeri, fonte: P.O. Professional Optometry, Agosto 2008
Posted in Press releases, Suggestions | No Comments »
May 16th, 2009
The purpose of buying fashion and luxury is to grant oneselves a moment in which to feel special: the seductive presentation by an expert who illustrates the product with love and competence emphasizes the sweetness of this self-gratifying indulgence.
Luxury is dream and dream is desire; but a cheap desire does not make people dream enough. Luxury is perceived as such only if it entails sacrifice: retailers who offer discounts on luxury goods, do it because they are not able to communicate and transmit anything else to the customer.
If the offer is the same, it is logical that the customer will address to the cheapest price, but the luxury-seller’s duty is to grant incomparable dreams, services and feelings. The more this is done, the less customers will care about price. To show ability and competence during the interaction with the customer at the counter represents a huge opportunity to increase the shop revenue and competitiveness, especially in the offer of high-quality products.
To us this area is so important that we included such subject within a specific course in sales and communication which we called "Warm Up". Yes, you understood it rightly, warm-up, the preparation that aims to warm the retailers’ ability and enthusiasm and that could increase the business volume of 20-30%. To sell a luxury item means to offer the customer attention, time, competence, personalized information, a warm and cozy atmosphere and extreme care to make everything work at its best, with efficiency and punctuality.
This is not easy but, according to our experience, if one succeeds in doing so, he will get extremely successful results year after year, in spite of the several crises which are often used as an alibi for those who have little fantasy.<BR>
Edited by Ercole Renzi, B2eyes Magazine number 20 November/December 2007
Posted in Eyewear, Press releases | No Comments »
May 12th, 2009
The tear film is also an important dioptric system which contributes to the visual performance. Its impact on optics and on ocular health in general requires a deep analysis on behalf of the visual experts.
The dry eye symptomatology derives from an insufficient lubrification and humidification of the eyes that, besides being noisy, can become chronic.
The consequences of that can lead to a slight but continual ocular irritation and/or inflammation of the tissues in the anterior part of the eye.
Lately an important step forward has been taken in the awareness that dry eye (which the optician-optometrist could successfully identify) is, maybe, the most common problem of those who address to an optician. An increasing number of people is suffering from ocular dryness, as a consequence of the environmental changes the population has to face every day.
The media, too, have started to talk about and promote the “Ocular health” within the emphasis which is laid on body health in general.
The environment where we live is a reality that amplifies dry eye problems, e.g. due to the increasing number of people who use computers and the life style we follow, which leads us in contact with continuous air and allergens circles and which causes more and more allergies and problems related to dry eyes.
In conclusion, eye dryness, especially in its early stages, is a common problem that is hardly found out because it does not cause a temporal nor permanent visual inability.
Tratto da P.O. Professional Optometry, Agosto 2008
Posted in Optometry, Protect your eyes, Suggestions | No Comments »