August 30th, 2010
Adidas eyewear presents the new prescription frames of the Ambition collection, with rimless and nylor models. These models are characterized by a dynamic design, which is aimed to meet the demands of functionality and wearability. Materials and finishings already present in the Adidas sports models add a touch of sporting lifestyle to this innovative collection. The new Ambition collection by Adidas eyewear combines funcionality, lightness, dynamism and design, through the use of ultra-light materials, innovative thechnologies and trendy colours.
One of greatest innovations is the Hybrid Memory Hinge system, that is the hinge-technology that guarantees maximum comfort and perfect wearability. Temples are super-flexible and, even under strong pressures, always come back to their original position, ensuring a perfect visual performance. Temples are made by SPX, a material that is ultra-light, flexible and resistant.
Furthermore, nylor models use a titan-steel league called Performance Steel on the front, to give more firmness. The bridge is balancing and two-level adjustable, while the Traction Grip system, on the temple terminals, guarantees a perfect grip under any condition: these two technical tricks complete the characteristics that make Ambition a collection ideal for those who want to live thier prescription frame with dynamism and sportiveness.
With the introduction of the rimless and nylor models, the Ambition collection can now show off a range of colours and shapes able to satisfy all the final consumer’s needs.
Source: Ottica Italiana 2010.
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August 25th, 2010
QUESTION
After wearing my contact lenses for a while, I have got the feeling that my eyes are becoming dry.
ANSWER
When one senses the unpleasant feeling of “dry eyes”, which leads to reduce the time lenses are worn and to increase the frequency of blinking (eyelid winking), we can reasonably think about different problems:
- real “ocular dryness” (or, as to say, insufficient tears). In order to correctly evaluate this problem, it is necessary a serious medical examination;
- the internal geometry of the lens (inner shape) is not suitable to the patient’s ocular situation. In this case, a visit to the authorized optician of the contact lenses is needed;
- the lens “interefe” with the natural mechanism that controls and stimulates the frequency of the blinking (eyelid winking) and the patient must be “taught” how to restore the normal frequency of the blinking. To this aim, specific exercises exist which the optician must adjust to each single patient.
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August 20th, 2010
“For dreamers only”: Safilo presents its new Blue Bay collection for next season.
Captivating design, lively lines, “young” colors: the new Blue Bay eyewear collection shows irresistible models dedicated to the youngest. The new “For dreamers only” collection is made up of acetate sunglasses that draw inspiration from the Sixties, with their playful mood, wide shapes and temples personalized by the Blue Bay logo (mod.Vintage1).
The chromatic range comprises vivacious colors, such as purple/white with purple lenses, red/white with shaded-grey lenses, cream with brown/grey lenses, peach/cream with shaded-brown lenses, in addition to the standard tortoise with shaded-brown lenses and black with shaded-smoke lenses.
Other models in acetate, like Vintage 4, display a Seventies mood, with their unisex shapes and double bridges, for a very glamour look!
On the temples, the Blue Bay logo stands out on “hot” colorations: purple/white, blue/white, milk/blue/azure, light brown/havana, tortoise/havana and black/white.
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August 16th, 2010
QUESTION
Many people ask me how to solve photophobia, among them a photophobic girl who recently asked me how to cure it.
She suffered from headache, especially when she couldn’t wear sunglasses.
“I’ve been photophobic from a while. I usually wear dark sunglasses -those which protect from UV rays- but when I can’t use them -in the classroom, for example-, I can’t bear the light and I am not able to concentrate myself. What should I do? Can I recover from photophobia?”
ANSWER
Photophobia is not in itself a phatology, but just a symptom of another situation happening at that moment. I strongly advise you to go to your Oculist and show him your state.
As far as glasses are concerned, I assure you that there are no glasses that can cure photophobia; sunglasses (even though very dark) may help soften the effects of photophobia.
To sum up: you don’t have to find a treatment for photphobia, but for the problem that causes it.
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August 10th, 2010
Carrera, one of the most prestigious brands in the field of fashion and sports eyewear, takes part in the new Alicia Key’s music video “Try sleeping with a broken heart” with its “Panamerika sunglasses. Alicia is a singer, song writer and producer and has won 12 Grammy Awards.”Try sleeping with a broken heart” shows Alicia Keys’s new independent artistic version, which characterises the entire album “The elements of freedom”, from which the single is extracted.
In this video, influenced by a “graphic novel” style, “Panamerika1”sunglasses by Carrera, one of the unmistakable models of the Vintage collection, are worn by Alicia. Within the story, which develops in a urban environment in a single day, these modern and superstylish sunglasses underline Alicia Keys’ firm interpretation. The Carrera Vintage collection proposes new “fashionable” models, which will leave a mark among the young trend-setters who dictate the fashion rules all over the world. Personalised by Carrera iconic retrò detail, the new models affirm a strong personality. “Panamerika1” sunglasses, with a metal frame, draw inspiration from the unforgettable Eighties, and captivate with their unmistakable drop-shape.
Source: Ottica Italiana, January 2010
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August 5th, 2010
QUESTION
Sometimes it happens that we experience “firmness” problems with contact lenses.
In fact, the lens (either hard or soft) may “shift” from its regular position with eye-winking. Everybody asks the reason why such thing happens, but the answers are really simple.
ANSWERS
1. The lens has not been constructed with the right parameters (this is a manufacturing defect);
2. The lens has been correctly constructed, but it does not fit the eye shape (this is an “adaptation” mistake, so a technical mistake by the Optician).
There are no further reasons that may cause a problem related to the unwanted “shifting” of the lens within the eye.
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July 21st, 2010
Max&Co.
Strong and sharp lines for these acetate sunglasses, whose square shape is personalised by the plaque-logo on the temples.
Mikli.
Metal frame in the strong hues of fuchsia and red, reminding of models from Holliwood movies of the Sixties.
Cesare Paciotti.
Eva is the name of the shoes dedicated to actress Eva Mendes. It is completely made of chamois, with soft-tassel finish; the heel is inspired by the famous Maya temple.
Emporio Armani.
Spring-Summer 2010.
Bikkembergs.
Wrapping model made in acetate with texture logo on the temples.
Related article: Colours Game
Source B2Eyes Magazine 2010 2
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July 16th, 2010
QUESTION
A young girl realised she has two different coloured eyes, one is blue and one is greenish! Her oculist told her the phenomenon was due to “stained” lens. The girl enquires about her situation and how she could solve it.
ANSWER
If her annotation refers to iris coloration, it is an ordinary phenomenon (which is called ANISOCORIA). On the contrary, if the diversity of coloration refers to pupils, it is possible that her oculist was right.
To banish all doubts, we advise the patient to visit another expert.
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July 11th, 2010
Sense of freedom, desire for cheerfulness and fun. Summer is not only the sunniest season, but also the most colourful one. And fashion seems to give free course to its imagination with shocking matches and bright colours. As for eyewear, bold temples-front matchings dominate, with strong textures and high-impact hues, such as fuchsia or red. For those who don’t like to pass unnoticed and want to give their glances new energy and vitality.
Theo
The designer Patrick Hotet has created Flandria, a functional and agonistic model like a helmet, but appropriate even for a metropolitan scenery.
D&G
Winding shapes for this frame in acetate, made more captivating by the singular wave-motif on the temples.
Source: B2Eyes Magazine 2010 2
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July 6th, 2010
QUESTION
Why my contact lenses annoy me after only 3 hours?
ANSWER
Many problems which come up while wearing contact lenses stem from poor preliminary tests. And this is also why a Patient may experience annoyance after just 3 hours of wearing contact lenses. In fact, the purpose of these preliminary tests is to find out the best technical solution.
It is true that a period of “physiological adaptation” is necessary, but it is also true that such period (at least for soft lenses) should be more or less a week. Once this period is over (unless there are evident improvements), it is good that the Optician checks the whole technical aspect of the adaptation.
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